80 for 20 is a new program by the Shift 20 Initiative, designed to encourage brands to cast more talent with disability in their campaigns. All brands are welcome to apply – they do not need to be a Shift 20 Member or PHD client to participate. 

Please submit this EOI if you are interested in hearing more about taking up 80 for 20 as part of your 2026 campaigns. Our Shift 20 Initiative Lead will then contact you with further details on the program, and what’s required to apply.