We’re on a mission to shift disability representation and inclusion in advertising from the less than 1% it is now, to the 20% it should be.
And that starts with showcasing Australia’s amazing talent with disability, and making it as easy as possible for casting directors, brands and advertising agencies to cast them in their campaigns.
So we’re calling on all those with disability, who’ve ever dreamt of being an actor and seeing themselves on screen to submit to Shift 20 Casting Call – a TikTok based audition platform to get talent with disability seen and cast.
Talent with disability can simply create an audition video, submit it on the Shift 20 Casting Call TikTok page, and once approved the audition video will go live on TikTok to be searched and browsed by casting directors. The experts from Zebedee Talent will be there to help support conversations between talent and brands, to ensure that access requirements are understood and met.
So, if you’re someone with disability with the dream of becoming an actor, submit your audition video now.
If you’re a brand, advertising agency or casting director, browse the Shift 20 Casting Call audition playlist to find amazing talent ready and able to do amazing things for your brand.
Please DM us if you would like to apply to be featured on Shift 20 Casting Call. We will send you a talent form, which you need to return alongside your personality tape.
Your personality tape should include the following information – remember to be yourself, and let your personality shine through!
Submit your personality tape as a draft via DM. We’ll then review alongside your talent form, and if everything is in order, we’ll put your video on the page! We have some great examples of personality tapes already on Shift 20 Casting Call, so head to the page if you need some inspiration.
Otherwise, you can apply by emailing us your tape and talent form at [email protected]
If you see talent you would like to speak with about a job, please DM us or email us at [email protected]. Please do not contact talent directly – Zebedee Talent and Shift 20 Casting Call will facilitate all conversations to ensure that talent is supported along the journey, and that brand requests are responded to in a timely manner.
For talent
We launched Shift 20 Casting Call to increase disability representation and inclusion in advertising. We aim to support you along your journey by facilitating talent conversations with brands, casting directors and agencies, while helping to protect your interests and communicate your accessibility needs.
If you want to be featured on Shift 20 Casting Call, you can submit a personality tape by following the instructions in the “How to apply” section. When you submit a personality tape to Shift 20 Casting Call, these terms and conditions will apply.
Please read these terms and conditions carefully, and contact us if you have any questions.
For brands, casting directors and agencies
Welcome to the Shift 20 Initiative – a coalition of the nation’s top brands working towards increased disability representation, inclusion and accessibility in marketing and communications. Your participation in this initiative is subject to the following terms and conditions:
Privacy collection notice
Shift 20 is collecting your personal information, including your sensitive information, for the Shift 20 Casting Call. Personal information we collect includes:
We collect your personal information for the purpose of the Shift 20 Casting Call, including to:
You are not required to provide us with any personal information, but this may limit your ability to participate in the Shift 20 Casting Call.
Information we do collect may be disclosed to brands, casting directors and agencies (such as Zebedee Talent), in addition to the disclosures set out in the relevant privacy policies. If accepted, your video will also be disclosed to TikTok Pte. Ltd to be published on the TikTok platform. To the extent permitted by law, we are not responsible for the information handling practices of third parties.
Further details on how your personal information is handled and applicable contact details are set out in the: